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Conversational Commerce

Conversational Commerce: Your Ticket to a Successful Holiday Season

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

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SMS and the State of Conversational Commerce in 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here.  The past two years have forever changed how consumers communicate, gather, and shop.  To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

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