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Cyber Week Recap

Cyber Week Recap: Lessons Learned and Advice for 2023

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

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Successful Partner Marketing in Q4 and Beyond

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

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