Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation
Nicole Stark
October 8, 2021
Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers: Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In
