Tag: email

Rising acquisition costs have put retention marketing back in the hot seat. As more and more brands bolster their retention marketing strategies, email marketing and messaging are getting a second look.  In a recent webinar, “New Year, New Email Marketing Strategies” leaders in the ecommerce industry shared their insights into what makes a great email marketing strategy and how to leverage the data from each campaign. What we learned: Changing mail privacy policies require brands to adjust metrics in order to properly guide future send procedures. Personalize email frequency depending on individual preferences. Create omni-channel customers through email marketing. Speakers: Julie Evans, Vice