Tag Archives: ecommerce

The Metaverse is all over headlines, and retailers are abuzz about the possibilities. From virtual worlds to livestream shopping to social commerce, there’s a lot to experiment with, but what do consumers actually think about all things Metaverse?  We partnered with BizRate, Coresight Research and CommX to find out from hundreds of consumers which customer

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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX.  The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. 

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Email marketing is more important than ever as brands focus on retention strategies and personalization. Creating an effective email marketing strategy around personalized creative elements and tracking engagement will allow your brand to successfully communicate your value proposition.

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At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. 

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As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. 

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