ecommerce Archives | CommerceNext

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

The Predictions Top Ecommerce Brands Are Quietly Acting On

Maeve Billings September 25, 2024

Ecommerce sales in the U.S. surpassed $1.1 trillion this year alone. As the industry becomes more dynamic, ecommerce professionals must anticipate and adapt to key trends to stay competitive and drive growth. Here are the top predictions that leading ecommerce brands are leveraging to fuel their success. Key Takeaways: AI and Personalization are essential for creating consistent, multichannel brand experiences. Economic and Technological Impacts on consumer behavior, such as inflation, delivery preferences and AI/AR tech, are critical to monitor. Social Commerce is set for explosive growth, driven by shoppable content and short-form videos. Sustainability and Ethical Practices are becoming increasingly crucial for brand

How Glossier Built Its Brand Through Community Engagement

Katja Teichmann September 19, 2024

Since its founding in 2014, Glossier has been focused on sharing real information with real people; they believe “[beauty] should be built by you.” This customer-centric philosophy is central to Glossier’s brand ethos, which revolves around the idea of “skin first, makeup second,” appealing to a wide audience that prefers minimalistic beauty routines. Before launching any products, Glossier started as a blog, Into The Gloss, where founder Emily Weiss cultivated a community by engaging directly with readers about beauty products. From the outset, Glossier has been committed to building strong, authentic relationships with its customers. Leveraging Social Media for Engagement Glossier effectively leveraged

5 Ways AI Can Turbocharge Your Holiday Marketing

Maria del Carmen Tume Saavedra September 4, 2024

As the holiday season approaches, businesses are searching for ways to stand out and deliver memorable customer experiences. AI is emerging as a game-changing tool in holiday marketing, offering the ability to enhance customer journeys and drive significant business results. In our latest webinar, we explored the latest AI innovations that are transforming holiday campaigns, from boosting sales to optimizing engagement strategies. A panel of retailers also shared their real-world success stories with harnessing the power of AI What we learned: How Gen AI can create holiday magic How industry leaders are using AI Effective tools for segmentation and product planning Speakers:

Behind The Scenes of Coach’s “In My Tabby” Campaign

Maeve Billings August 21, 2024

At the 2024 CommerceNexty Awards, Coach received the Most Effective Brand Storytelling Award for the “In My Tabby” campaign. The campaign highlighted the iconic Tabby bag through personal stories from the Coach Family, including Lil Nas X and Camila Mendes, focusing on transformative moments and the strength found in what we carry. We sat down with Kimberly Wallengren, Vice President of Marketing, North America at Coach, to learn more about the inspiration behind “In My Tabby” and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Coach’s “In My Tabby”

Exclusive Holiday Research: Insights into Retailer Strategies for the Holiday Season

Maria del Carmen Tume Saavedra August 5, 2024

Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger 43% believe it will be better. This positive outlook suggests a strong performance for the ecommerce industry. However, it’s important to recognize that there will always be winners and losers in any economic environment. Companies often attribute poor performance to broader economic issues, claiming that if they are

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Unlocking Growth Potential: Winning CFOs Over to Marketing and Ecommerce Investments

Maria del Carmen Tume Saavedra July 22, 2024

The Importance of CFO Buy-In for Retail Success No retail journey is complete without the buy-in from your CFO. CFOs play a crucial role in approving investments and ensuring that the company’s financial goals are met. It’s essential to bridge the gap between marketing and finance to secure necessary investments. Meet the Panelists A group of CFOs discussed how you can win over your CFO for marketing and ecommerce investments: Alex Goldelman, CFO of Uniqlo Susan Weisel, CFO of Brooklinen Alex Brocklehurst, SVP & CFO of Coach Emily Culp, Chief Brand and Strategy Officer at BodyHealth (Moderator) Watch the replay or read the

Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

Maeve Billings July 11, 2024

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

Silent Signals: How AI Hears What Customers Don’t Say

Maria del Carmen Tume Saavedra July 11, 2024

In the coming years, AI will revolutionize how people discover and purchase products, significantly raising expectations and the ability to find desired items. Businesses must listen closely to these evolving demands. However, as consumer knowledge decreases, behavioral AI will become crucial for creating real-time experiences based on actions rather than identities. Our latest webinar dove into these topics and more. What we learned: How AI is transforming ecommerce Unlocking the potential of anonymous visitors with behavioral AI How industry leaders are embracing the future with AI Speakers: Julie Evans, VP & CMO, Omaha Steaks Jane-E Yamamoto Johnson, Senior Director, E-Commerce, Forever 21 Michael

Tag: ecommerce

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