ecommerce marketing Archives

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience.

Announcing the Winners of the 2022 CommerceNexty Awards

by Joshua McKie

CommerceNext is excited to announce the winners of its CommerceNexty Awards, sponsored by Simon Data, in conjunction with the conclusion of CommerceNext 2022. The annual awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs.

Investing In Customer Experience In The Next Normal

by Priscill Alouidor

Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.

Tailoring Your Performance Marketing for Attribution

by Elisabeth Anne Boniface

At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

by Brittney Kleinfelter

Learn how Thrive Market's moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

by Brittney Kleinfelter

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the 'Capri' age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies.

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

by Veronika Sonsev

Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s viability and long-term success. Studies have shown that a happy customer is up to five times more likely to repurchase. The marketing executives on this panel straddle both ecommerce and brick-and-mortar retail, and know what it takes to achieve happy customers through holistic customer engagement.

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

by Brittney Kleinfelter

The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.

Getting Under The Hood With Attribution: Meet Our Panel

by Veronika Sonsev

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition (CPA) or profitability? And, how do you ensure you’re capturing customer engagement and purchase across devices and channels?

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

by Brittney Kleinfelter

The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle's performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies.

Tag Archives: ecommerce marketing

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Announcing the Winners of the 2022 CommerceNexty Awards

Investing In Customer Experience In The Next Normal

Tailoring Your Performance Marketing for Attribution

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

Getting Under The Hood With Attribution: Meet Our Panel

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

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Tag Archives: ecommerce marketing

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