Tag Archives: ecommerce marketing

MediaMouth Network Podcast

Learn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel

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MediaMouth Network Podcast

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing.  Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking,  strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe

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Benchmarking Research Report

The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.

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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a

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Shoedazzle

ARTICLE SUMMARY: The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle’s performance marketing efforts center around brand values. For many companies, these two concepts are

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