ecommerce marketing Archives

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Maeve Billings January 23, 2023

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

Announcing the Winners of the 2022 CommerceNexty Awards

Joshua McKie June 28, 2022

Awards went to American Eagle Outfitters, Bombas, E.L.F. Beauty, Gainful, Made In, Old Navy, TULA Skincare and Warby Parker Recognizing the efforts, creativity and innovations of retail and ecommerce professionals is an important part of our CommerceNext community. The CommerceNexty Awards, sponsored by Simon Data, were developed to celebrate the year’s best marketing and ecommerce programs, delivering truly breakthrough results. After receiving over 100 nominations, we narrowed it down to 27 finalists across 7 categories. Along with two special honorees, Jamie Gersch, SVP and CMO, Old Navy, Marketing Visionary winner, and Craig Brommers, CMO, American Eagle Outfitters, Digital Disruptor winner, there are seven

Investing In Customer Experience In The Next Normal

Priscill Alouidor November 9, 2020

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect. For each of our panelists, the attribution plays a large role in their performance

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

Brittney Kleinfelter July 10, 2019

Learn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear from speakers like Sunil and Joe, and to learn more about direct to consumer brands and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

Brittney Kleinfelter July 9, 2019

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Tom and learn more about performance marketing and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Veronika Sonsev June 4, 2019

In this Day 1 panel at this year’s ecommerce conference, our panelists specializing in direct to consumer brands include Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost), who will guide us through “Unlocking the Secrets to Loyalty and Retention.” Why this panel topic? Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

Brittney Kleinfelter May 30, 2019

CommerceNext Releases Free Benchmarking Report Based on a Survey of Retailers and DTC Brands Ecommerce performance marketing is constantly changing. The investments and programs that worked well one year may not perform as well the next. New media consumption habits, consumer trends and advancements in technology force us to stay on our toes. To be successful as an ecommerce marketer means you constantly study the customer, the platforms and channels. It’s also crucial to stay on top of what competitors are doing. To help retailers and direct to consumer brands better determine whether they’re focusing on the right things as they advance their

Getting Under The Hood With Attribution: Meet Our Panel

Veronika Sonsev April 1, 2019

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

Brittney Kleinfelter February 28, 2019

ARTICLE SUMMARY: The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle’s performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies. Branding, data, advertising and the merchandise itself all carry equal weight within her nuanced marketing strategy and culture. Between their proprietary analytics system and in-house

Tag: ecommerce marketing

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