digital marketing Archives

New CommX Research Report: 2022 Digital Trends and Investment Priorities

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes.

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

by Courtney Haas

With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.

The Long View on Retail Digital Transformation with CSC CEO Justin Yoshimura

by Courtney Haas

Justin Yoshimura talks about the business of retail digital transformation and the skills he has developed through his entrepreneurial grit. He also discusses the importance of company culture when scaling up a business to avoid overestimating growth.

Podcast Recap: Highlights from Season 1

by Amelia Poling

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.

Let’s Talk Holiday Shopping Trends 2021

by Rachel Klein

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.”

Cyber 5 Marketing Tips

by Nicole Stark

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate high sales to kick off the holiday season. Given issues in the industry with supply chain and privacy limitations, this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers.

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

by Veronika Sonsev

New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown.

Connecting Cause Marketing with Brand Mission for Good

by Elisabeth Anne Boniface

Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.

How Retailers Are Investing In Digital Customer Experience

by Elisabeth Anne Boniface

From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.

Tailoring Your Performance Marketing for Attribution

by Elisabeth Anne Boniface

At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.

Tag Archives: digital marketing

New CommX Research Report: 2022 Digital Trends and Investment Priorities

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

The Long View on Retail Digital Transformation with CSC CEO Justin Yoshimura

Podcast Recap: Highlights from Season 1

Let’s Talk Holiday Shopping Trends 2021

Cyber 5 Marketing Tips

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

Connecting Cause Marketing with Brand Mission for Good

How Retailers Are Investing In Digital Customer Experience

Tailoring Your Performance Marketing for Attribution

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Tag Archives: digital marketing

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