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domino's keynote session recap

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

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How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

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customer data

Collect to Convert: Leveraging Customer Data for Elevated Experiences

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

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ecommerce experience

Cracking the Code to the Ultimate Shopping Experience

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one.  During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience.  WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

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How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

A top-notch online customer experience is very important for boosting Customer Lifetime Value. It makes customers happier, more likely to stick around and more loyal. Plus, it opens up opportunities to sell them more products. To pull it off, you have to be tech-savvy and have a flexible system that can adapt to what customers want. In the latest CN webinar, we asked Sean Daley, Head of Experience Strategy at Pivotree, and Dan Shim, Head of Product Marketing at commercetools, to teach us about customer lifetime value and strategies to create loyal, repeat customers. Then, they were joined by executives from The Vitamin

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Valentine's Day Marketing

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

As we approach Valentine’s Day 2023, it’s crucial for retailers and brands to stay up-to-date on the latest marketing trends to make the most of this holiday of love. According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine’s Day 2022; consumers spent an average of $175 on the holiday. This was the second-highest year on record, and it’s only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! In order to guide you through successful Valentine’s Day marketing, we’ve

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ecommerce growth show

3 Reasons Why You Should Attend the 2023 Ecommerce Growth Show

CommerceNext is the leading community, event series and conference for marketing and ecommerce leaders at retail and DTC brands. Our ecommerce conference will bring top industry innovators and leading marketers together in the heart of commerce on June 20-21 at the New York Hilton Midtown to share best practices for ecommerce growth. At the 2023 CommerceNext ecommerce conference you can expect: Industry-Leading Speakers Ample Opportunities to Network A Content-First Approach Read on to explore a taste of what CommerceNext has to offer at this year’s Ecommerce Growth Show!   Listen to 120+ Industry-Leading Speakers At the 2023 CommerceNext ecommerce conference, we plan on

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What Gen Z Consumers Are Looking For

Gen Z consumers are a hot topic in retail right now—brands are constantly looking to better understand Gen Z’s shopping habits, trends, and the best ways to connect with them as customers. Read on to learn from a CommerceNext Gen Z intern what topics concern Gen Z customers, along with how brands can market to them and employ them successfully.   1. What’s Shaped Gen Z   Gen Zers have grown up in the internet age, and most would likely have difficulty remembering a time when the entirety of the information of the world wasn’t easily available at their fingertips. While this shift

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Modernizing Customer Engagement Like A Jedi Master

The rules and best practices of customer engagement continue to evolve with each quarter. With marked increases in social media usage and the prospect of web3/the metaverse and more immersive forms of digital communication, firms are testing the new rules of modernizing customer engagement.  In our most recent webinar, “Modernizing Customer Engagement Like A Jedi Master,” our experts from WW, KEEN, Home Chef and GiftNow discussed how their teams are shifting their current digital strategy to create deeper engagements with their customers. What we learned:  Modernize Your Customer Engagement Social Commerce and the Metaverse Lowest Common Denominator vs Customer Journeys Read on to

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New CommX Research Report: 2022 Digital Trends and Investment Priorities

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more.  The report 2022 Digital Trends and Investment Priorities  surveyed top brand and retail marketing executives  to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15’s privacy changes.  This report answers: Where are retailers and brands making upgrades in customer acquisition, CRM, customer experience and

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