digital marketing Archives

Collect to Convert: Leveraging Customer Data for Elevated Experiences

In today's digital age, businesses must strike a balance between personalization and privacy when collecting and using customer data. VF Corp and Digioh are two companies that prioritize transparency and customer privacy. VF Corp implements a two-step process to protect customer privacy and explain data collection and use, building trust with customers. Digioh prioritizes consent and customer safety by providing clear explanations and giving customers control over their data. Transparent data collection and use not only build trust but also enhance the customer experience, increase loyalty, and drive business success.

Cracking the Code to the Ultimate Shopping Experience

by Ali Tyler

The article discusses the importance of optimizing the customer journey, prioritizing personalization, and gathering customer feedback to create a successful ecommerce experience. Brands like Ulta and FTD have implemented these strategies, with Ulta focusing on product detail page optimization and personalization, while FTD prioritizes mobile optimization. Personalization is crucial for creating an emotional connection with customers, while customer feedback provides valuable insights for improving the ecommerce experience. Ultimately, businesses that prioritize the needs and wants of their customers and adapt to changing trends are the ones that will thrive in the world of online shopping.

How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

by Ali Tyler

In the current economic uncertainty, it's more important than ever to adapt to what customers want and build strong relationships with them to ensure business success. Learn from industry experts on how to create a top-notch online customer experience that boosts CLV.

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

by Maeve Billings

According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine's Day 2022. This was the second-highest year on record, and it's only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! Read on to explore the top four trends to consider as you plan your marketing efforts.

3 Reasons Why You Should Attend the 2023 Ecommerce Growth Show

by Maeve Billings

CommerceNext is the leading community, event series and conference for marketing and ecommerce leaders at retail and DTC brands. Our ecommerce conference will bring top industry innovators and leading marketers together in the heart of commerce on June 20-21 at the New York Hilton Midtown to share best practices for ecommerce growth. Read on to explore a taste of what CommerceNext has to offer at this year’s Ecommerce Growth Show!

What Gen Z Consumers Are Looking For

by Joshua McKie

This blog continues a conversation started at the CommerceNext conference this past June on how brands can engage most effectively with Gen Z consumers.

Modernizing Customer Engagement Like A Jedi Master

by Joshua McKie

This May 4th we joined WW, KEEN, Home Chef and GiftNow to talk marketing strategy. In a landscape of shitting customer interest and platform popularity how can your brand modernize your customer engagement strategies to be on the cutting edge.

New CommX Research Report: 2022 Digital Trends and Investment Priorities

by Amelia Poling

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes.

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

by Courtney Haas

With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.

The Long View on Retail Digital Transformation with CSC CEO Justin Yoshimura