Tag Archives: digital marketing

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For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more.  The report 2022 Digital Trends and Investment Priorities  surveyed top brand and retail marketing executives  to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes. 

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The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.”

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Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate high sales to kick off the holiday season. Given issues in the industry with supply chain and privacy limitations, this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. 

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