Tag Archives: digital marketing

From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.

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Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.

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At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Purple spends up to $200,000 per marketing campaign with the goal of driving brand recognition and attention. Their intention? Going viral and ultimately drive direct to consumer sales.

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MediaMouth Network Podcast

A dynamic rebrand of Weight Watchers in both name (to WW)  and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW's growth marketing.

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MediaMouth Network Podcast

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory).

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MediaMouth Network Podcast

Hear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method).

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