How a dynamic rebrand of Weight Watchers in both name (to WW) and a focus on community, impact, and wellness is reimagining a brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear more from
read moreAcquiring and keeping customers in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows something about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded
read moreHear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule (air purifiers that utilize the photoelectrochemical oxidation technology) joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear more from speakers like Gaurav and Joe, check out CommerceNext on
read moreLearn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear
read moreThe very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambition of Chubbies with Marc Raco and guest hosts Joe Yakuel
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As a preview to the upcoming CommerceNext 2019 panel “The Ingredients of a Successful Marketing Team”, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of
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In this Day 1 panel, Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost) guide us through “Unlocking the Secrets to Loyalty and Retention.” Why this panel topic? Given how much retailers and DTC brands
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CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers
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“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the
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In this Day 2 panel, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from
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