Tag Archives: digital marketing

General Assembly Interview with Kieran Luke

As a preview to the upcoming CommerceNext 2019 panel “The Ingredients of a Successful Marketing Team”, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of

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Walmart and Glossier

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers

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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a

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Shoedazzle

ARTICLE SUMMARY: The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture. Every TechStyle marketing effort centers on brand values and performance. For many companies, these two concepts are mutually exclusive,

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ARTICLE SUMMARY: NRF Big Show is aptly named—it’s a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused

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