CONVERSATIONS WITH COMMERCENEXT : Data-Driven Marketing With Wayfair’s CMO
Courtney Haas
January 18, 2022
CONVERSATIONS WITH COMMERCENEXT Season 2 Episode 4: Wayfair’s CMO Reveals Their Approach to Data-Driven Marketing Ft: Bob Sherwin, Wayfair CMO Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Hear the full episode wherever you listen to podcasts or read the highlights below. A Career of Skill Building Bob Sherwin started his career in consulting, using big data analytics to create algorithms that removed dataset waste and optimized the organization of assets. By helping transform businesses, he developed a foundation for the strategic and communication skills
