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Conversational Commerce

Conversational Commerce: Your Ticket to a Successful Holiday Season

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

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