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Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

Maeve Billings March 1, 2023

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

SMS and the State of Conversational Commerce in 2022

Amelia Poling March 23, 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here. The past two years have forever changed how consumers communicate, gather, and shop. To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

Tag: Brands

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

SMS and the State of Conversational Commerce in 2022

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