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Ecommerce 2024: The Emerging Trends That Deserve a Second Look

Anticipating and leveraging emerging trends is pivotal for ecommerce professionals aiming to enhance sales and maintain a competitive edge in the retail industry. As we look forward to 2024, there are several impactful trends poised to redefine the ecommerce landscape. Key Takeaways: Short-form video is transforming social commerce, with platforms like TikTok and Instagram becoming new shopping hubs. Social media is no longer just for promotion; it’s evolving into a direct sales channel. Composable commerce promises to reshape the ecommerce landscape. Chatbots powered by generative AI are revolutionizing customer experience, offering personalized assistance and streamlining the buying process. Short-Form Video: The Powerhouse of

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Announcing the Winners of the 2022 CommerceNexty Awards

Awards went to American Eagle Outfitters, Bombas, E.L.F. Beauty, Gainful, Made In, Old Navy, TULA Skincare and Warby Parker Recognizing the efforts, creativity and innovations of retail and ecommerce professionals is an important part of our CommerceNext community. The CommerceNexty Awards, sponsored by Simon Data, were developed to celebrate the year’s best marketing and ecommerce programs, delivering truly breakthrough results. After receiving over 100 nominations, we narrowed it down to 27 finalists across 7 categories. Along with two special honorees, Jamie Gersch, SVP and CMO, Old Navy, Marketing Visionary winner, and Craig Brommers, CMO, American Eagle Outfitters, Digital Disruptor winner, there are seven

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Forbes + CommerceNext: How Augmented Reality Is Giving Furniture A Boost In Sales

ARTICLE SUMMARY: It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off with consumers through books and music. Now, it’s finally furniture’s turn to take center stage with help from some cutting edge augmented reality technology that brings the showroom to your living room. Make way for the new furniture-tech wave. Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture “try out”. Better than fumbling around a store with a tape measure and

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