Ryan Hofman

Ryan Hofmann

VP, CRM & Channel Marketing
Forever21

Ryan is a veteran digital marketer and ecommerce leader, working with many of the largest omnichannel retailers in the US over the last 18 years. Ryan leads his marketing and technology teams to use data as the foundation for identifying, acquiring and retaining high-value customers via Direct, Paid and CRM marketing channels. He encourages his teams to implement always-on, test-and-learn programs to deliver relevant, highly personalized marketing communications that increase customer lifetime value.