Laura Joukovski

Jun 1, 2020

by Carolina Usbeck

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Laura Joukovski (LJ) is the President of the Global Fashion Brands division at TechStyle Fashion Group. She leads three of the brands within the TechStyle portfolio: JustFab, ShoeDazzle and FabKids.

LJ has been building TechStyle Fashion Group (TFG) in various leadership roles over the past 8 years. She joined through the acquisition of FabKids, where she was a founding team member and COO / CFO. She was the original GM of the Fabletics brand at launch. Built the foundation of the data-driven culture by creating and leading a global analytics team. And served as Chief Media Officer building out a world-class internal advertising agency for the TFG portfolio on the cutting edge of brand building with an ROI focus, fueled by marketing sciences. Today she is leading TechStyle’s footwear focused fashion brands into the next chapter of growth.

TechStyle Fashion Group is a portfolio of digitally-native, membership-based fashion brands delivering exceptional value to our >5 million active VIPs across JustFab, ShoeDazzle, FabKids, Fabletics and Savage x Fenty.

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