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Gail Tifford joined WW as Chief Brand Officer in March 2018. In this role, Tifford is responsible for activating the evolution of the WW brand. She oversees global strategy for marketing, content, creative, ecommerce, customer intelligence and consumer products and has been a key leader in the strategy and execution of pivoting from Weight Watchers to WW.
Prior to WW, Tifford served as Vice President of Media North America and Global Digital Innovation for Unilever where she led media strategy and implementation for all Unilever categories and brands, and served as a member of the Unilever Global Media Leadership Team. Prior to joining Unilever, Tifford was Vice President, Strategic Partnerships at Viacom, where she developed multi-platform media and marketing programs for the MTV and VH1 brands. Earlier in her career, Tifford spent more than 10 years at Unilever, driving long-term innovation and communication strategy for the Lipton brand in the United States and Canada, and building a growth-centric organizational culture across the Unilever marketing function globally.
Tifford is Co-founder of the #SeeHer initiative of the Association of National Advertisers and a Director on the Board of Fossil Group, Inc.
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