The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance.
In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including:
- Finding Growth Amid Uncertain Times
- Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys
- How ChatGPT and Automated Experimentation Will Kill Mundane Marketing Tasks
- Winning Over the Next Generation: Marketing to Gen Z and Millennials
Read on to further explore what you’ll learn in these sessions and check out the full agenda to learn more.
Finding Growth Opportunities Amid Uncertain Times
Amidst uncertain economic conditions, businesses need to be agile and adaptive while identifying and capitalizing on growth opportunities. During his keynote session at the Ecommerce Growth Show, Alex Faherty, CEO at Faherty Brands will share practical guidance on navigating uncertainty and achieving growth.
Faherty Brands, renowned for its high-quality clothing and commitment to sustainability, has successfully transitioned from a DTC brand to establishing partnerships with major retailers like Nordstrom. In this session, Alex Faherty will share the company’s strategies for identifying and pursuing growth opportunities despite the challenges presented by the current economic climate. He will explore how the brand leveraged innovative approaches, an entrepreneurial mindset and sustainability initiatives to expand its market presence. By attending, you’ll gain valuable insights into Faherty Brands’ remarkable journey and uncover strategies to find new avenues for growth in an ever-changing market.
Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys
Christopher Thomas-Moore “CTM”, Chief Digital Officer at Domino’s, will also take the main stage at the 2023 Ecommerce Growth Show to dive into the integral role of innovation in Domino’s success. The session will highlight how Domino’s, after acknowledging the need for a business turnaround, made significant investments in product and technology innovations to enhance the customer experience. From their revamped pizza recipe to cutting-edge ecommerce features like the pizza tracker, Domino’s has continuously focused on improving customer satisfaction while also driving operational efficiency and cost reductions.
With the QSR landscape evolving rapidly and technological advancements shaping consumer expectations, businesses must embrace change and leverage technology to optimize customer journeys. This session will inspire attendees to reimagine their approach, encouraging them to experiment with new ideas and continuously innovate. By learning from Domino’s success story, participants will be equipped with practical strategies and tactics to navigate the digital landscape, optimize customer journeys and leverage technology to adapt to changing consumer expectations.
How ChatGPT and Automated Experimentation Will Kill Mundane Marketing Tasks
In this session, George Khachatryan, CEO at OfferFit, will explore how advancements like AI and automation have revolutionized marketing as we know it. By harnessing the transformative power of generative AI and reinforcement learning, marketers can replace mundane and repetitive tasks, paving the way for personalized and scalable campaigns.
Throughout his keynote session, George Khachatryan will discuss the potential of these AI-driven tools, empowering marketers to unlock new opportunities for their brands. Attendees will gain invaluable insights into leveraging AI tools effectively, enabling them to drive impactful and targeted marketing initiatives. Whether you’re an industry professional looking to stay ahead of the curve or a marketing enthusiast eager to understand the future of the field, you don’t want to miss how AI and automation are reshaping the landscape of marketing and opening doors to a realm of endless possibilities.
Winning Over the Next Generation: Marketing to Gen Z and Millennials
Adapting marketing strategies to resonate with the next generation of consumers is crucial for brands to remain relevant. Coach, a brand with a rich heritage, will discuss their successful strategies in engaging with Gen Z and millennials while staying true to their legacy and values. From collaborations with music and fashion icon Lil Nas X to leveraging social media and influencer marketing, Coach has embraced various tactics to connect with younger shoppers. Sandeep Seth, Global CMO and North America President at Coach will delve into the brand’s innovative approaches, including cause-related initiatives and personalized marketing, providing valuable insights for businesses looking to win over the next generation of consumers.
These are just a few examples of the exciting sessions and hot topics awaiting ecommerce and marketing professionals at the 2023 Ecommerce Growth Show. Check out the full agenda here to explore more sessions and register now to learn from industry leaders and connect with like-minded professionals out at the fastest-growing ecommerce conference!
