CommerceNext Research and COVID-19 Related Blog Posts:
CommerceNext Webinar Schedule:
Wednesday, May 27, 2020 @ 2pm ET/ 11am PT
Topic: The Accelerated Evolution of Customer Journeys
- Gary Penn, Global Vice President of Digital & e-Commerce, Nixon
- Sunil Kaki, EVP, Marketing, Beachbody
- Leslie Ramey, SEO Solutions Consultant, Botify
- Karolina Waligóra, Global SEO Content Manager, Groupon
- Kenyon Manu, SEO Lead, Overstock.com
- Scott Silverman, Co-Founder, CommerceNext (Moderator)
Wednesday, June 3, 2020 @ 2pm ET/ 11am PT
Topic: How to Keep New Customers and Re-Engage the Old Post-COVID
- Lev Peker, CEO, US Auto Parts
- Liz Owens, VP of Marketing, Paper Source
- Yoni Barzilay, Director of Strategic Services, Optimove
- Veronika Sonsev, Co-Founder, CommerceNext (Moderator)
Wednesday, June 10, 2020 @ 2pm ET/ 11am PT
Topic: How to Personalize Campaigns that Resonate with Today's Consumers
Wednesday, June 17, 2020 @ 2pm ET/ 11am PT
Wednesday, June 24, 2020 @ 2pm ET/ 11am PT
Wednesday, July 8, 2020 @ 2pm ET/ 11am PT
What’s covered: E-commerce sales data by product category and merchant type.
Methodology: The data shared here represents weekly trends across the Signifyd Commerce Network encompassing transactional and behavioral data across 10,000+ merchants and 100+ countries. All figures are normalized to the week of 2/25-3/2, as a representation of pre-Coronavirus “steady state” shopping volumes.
What’s covered: E-commerce revenue, conversions, Facebook spend, Google spend by category.
Methodology: This data is based on Within’s 75 clients’ first-party data in US ecommerce who collectively drive over $5B in ecommerce revenue. Companies are placed into their respective verticals and some clients appear in more than one vertical. For example, an omnichannel fashion brand would be grouped into both the omnichannel and fashion sectors. An average-sized company in the sample has the following daily metrics: 100k sessions, 1900 transactions, $350k revenue.
PEPPERJAM AFFILIATE MARKETING SALES INDEX (Registration Required)
What’s covered: Daily gross merchandise sales performance for same-store sales across verticals year-over-year.
Methodology: The Pepperjam Affiliate Marketing Sales Index (PAMSI) measured the gross merchandise sales directly attributable to affiliate marketing promotions for the period beginning March 1st through March 30th and compared them against the affiliate gross merchandise sales for the same period in 2019. The PAMSI examines weekly trends in 10 retail categories comprised of over 700 retail brands as tracked in the Pepperjam Ascend™ Affiliate Cloud Platform.
What’s covered: Impact of coronavirus on online consumer behaviors.
Methodology: Based on 5.2B sessions and 25B pages views over the last 12 weeks of 2020, from January 6 to March 29. Compares behaviors across 20+ industries in 26 countries since the outbreak was first reported globally (week of Feb 17) compared to the period immediately before (first 6 weeks of the year: the reference period).
What’s covered: Impact of COVID-19 on ecommerce online sales, broken out by verticals and sub-verticals. Plus, real-life messaging examples sent by leading brands.
Methodology: Based on anonymized online sales data from over 1,000 leading brands who work with Attentive. This microsite is updated monthly and shows data visualization of online sales per vertical over the past 90 days, with supplemental month-over-month comparisons and a breakdown of categories trending up and down.
What's covered: Impact of COVID-19 on email interactions, conversion and revenue. Also includes data on website visits and conversion by state.
Methodology: Based on BounceX global client base. Daily data starting on March 1 through present, normalized against the benchmark period before the coronavirus crisis.
What’s covered: Data on grocery and packaged goods consumption covering category trends, out-of-stock levels and consumer sentiment.
Methodology: IRI use eShopper and ePOS data for Consumer Package Goods eCommerce sales tracking at over 300 retailers. Sales tracking includes brand level reporting as well as retailer fulfillment types.