Interviews

At our 2021 Spring Summit, Kathleen Stockham, Senior Director of Digital Marketing at JTV and Sarah Cascone, Sr. Director of Marketing at Bluecore, led the session “How JTV’s Digital Foundation is Helping it Embrace Its Post Pandemic Future.” Stockham divulged the best marketing and tech investments that helped them make JTV successful during the pandemic and how they’re taking those lessons into the next normal.

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With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. At the CommerceNext Spring Summit, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey.

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We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how retailers can start incorporating sustainable practices into their businesses.

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In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices.

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Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands.

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