CommerceNext Insights

The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service. Watch the full session on our Youtube Channel or read the recap below. SESSION RECAP Caring for your customers is critical for retention, but it must be genuine. Since competition is always fierce and customers have their pick of where to buy, crafting a post-purchase experience that nurtures and builds confidence in a brand

With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes. Watch the full session on our Youtube Channel. SESSION RECAP The world changed quite a bit in 2020. Covid-19 disrupted retail and accelerated the digital transformation trend in consumer behavior. The industry figured out quickly how to pivot in-store strategies

Mobile is one of the fastest growing channels for ecommerce, and with it comes the opportunity to further engage with customers using SMS. In the session Draper James: Analyzing the Impact of SMS on the Customer Journey, Elizabeth Ray, VP Client Strategy at Attentive and Helen Nightingale, VP of Ecommerce at Draper James discussed the growth and importance of SMS marketing, using Draper James as a case study for how to build out this channel.  You can watch the full session on our Youtube channel.    SESSION RECAP Overview: Mobile Matters The emergence of SMS marketing comes as no surprise because it follows

Today’s guest post is from Rob Schmults, Executive Board and Operating Partner at MidOcean Partners private equity. Rob has been a CommerceNext speaker and his background includes leadership roles at Talbots, Smart Destinations and GSI Commerce.   FTD CEO Charlie Cole gave a great keynote during the Marketing Summit Series on building a data-driven culture. I recommend you watch it in its entirety – it’s only 20 minutes (15 if you watch at 1.5x speed).   He hit on roughly 10 takeaways all of which are worth considering and potentially incorporating as you think about how to build or expand a data-driven culture.

Day 2 of the Marketing Summit Series covered everything under two themes: Marketing During Social Change and Mastering Lifecycle Marketing. We loved hearing all the insights and best practices our speakers shared throughout the day. If you weren’t able to attend or you were too busy watching to take notes, we’ve outlined the main takeaways from each session below. P.S. There’s still time to register for the final day of the Marketing Summit Series on February 3rd: Sign up here. Session: Managing Culture and Marketing in Times of Social Change Speakers: Guy Harkless, Senior Vice President and General Manager at Eastbay/Champs Na’im McKee,