It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are—right now, that's TikTok. We sat down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the retailer’s success on TikTok.
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Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty.
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For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes.
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With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.
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This Women's History Month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. We've highlighted their advice for the next generation.
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Shoptalk is back for 2022 and it’s shaping up to be a great reunion for the retail industry. We’ve rounded up the top four things to look forward to at Shoptalk—from the most essential sessions to the best events—to ensure you have the best possible experience at Shoptalk.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference.
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Justin Yoshimura talks about the business of retail digital transformation and the skills he has developed through his entrepreneurial grit. He also discusses the importance of company culture when scaling up a business to avoid overestimating growth.
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Email marketing is more important than ever as brands focus on retention strategies and personalization. Creating an effective email marketing strategy around personalized creative elements and tracking engagement will allow your brand to successfully communicate your value proposition.
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