CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
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In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace alternatives to paid search and social like partner marketing. Read the recap to learn the benefits, challenges and best practices when it comes to partner marketing.
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Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate high sales to kick off the holiday season. Given issues in the industry with supply chain and privacy limitations, this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers.
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Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes; building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix.
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CommerceNext is preparing for its first in-person retail marketing event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Here’s a sneak peek at three can’t miss keynotes with Lands' End, Tapestry and Poshmark.
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We live in a constantly evolving digital world that forces marketers to find new, creative solutions to reach their target audience. At CommerceNext IRL, learn about the future of digital advertising and engagement to modernize your marketing.
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Traditional channels may seem out of date with technology constantly changing, but they just need to be adapted to current consumer needs. At CommerceNext IRL, we’ll show you how to put a new twist on traditional channels to add them back into your marketing playbook.
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Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021.
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With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Here’s three sessions that’ll help you find new strategies at CommerceNext IRL.
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