The article discusses the importance of optimizing the customer journey, prioritizing personalization, and gathering customer feedback to create a successful ecommerce experience. Brands like Ulta and FTD have implemented these strategies, with Ulta focusing on product detail page optimization and personalization, while FTD prioritizes mobile optimization. Personalization is crucial for creating an emotional connection with customers, while customer feedback provides valuable insights for improving the ecommerce experience. Ultimately, businesses that prioritize the needs and wants of their customers and adapt to changing trends are the ones that will thrive in the world of online shopping.
read moreThis blog offers four proven marketing tips to help retailers boost their sales and attract new customers during Mother's Day. It emphasizes the importance of personalizing your message, creating a sense of urgency, highlighting the emotional value and offering unique gifts. The article features successful campaigns from brands such as Pandora, Bath & Body Works, Baby Dove and Sephora, providing examples of how these strategies can be executed effectively to generate engagement and sales.
read moreRetail media networks are taking off in the news. We’re here to give you the low-down: the benefits, challenges and process to set yourself up to use retail media networks.
read moreCelebrate International Women's Day by learning from female leaders in our retail and ecommerce community.
read moreLearn from the brightest minds in ecommerce at the 2023 Ecommerce Growth Show. Check out some of our confirmed speakers and get a sneak peek as to what insights they'll share at this year's show.
read moreThis article explores how several retail brands, including Tapestry, General Mills, Patagonia, Madewell and Clorox, are taking impressive initiatives toward helping the environment. It also provides five sustainability marketing tips for businesses: being transparent, educating customers, offering sustainable products, encouraging sustainable behavior and reducing environmental footprints. Launching into sustainability can be daunting, but there are small changes that any brand can make to start making a difference.
read moreIn the current economic uncertainty, it's more important than ever to adapt to what customers want and build strong relationships with them to ensure business success. Learn from industry experts on how to create a top-notch online customer experience that boosts CLV.
read moreAbercrombie & Fitch has successfully implemented omnichannel marketing strategies to engage with its customers. The strategies include seamless integration of online and offline experiences, personalization through technology, use of social media and a mobile app. These tactics have led to increased customer loyalty, engagement and serve as a model for other retailers.
read moreDiscover the latest trends and strategies in ecommerce at CommerceNext 2023 in NYC. Hear from 120+ industry pioneers and visionaries, 1600+ attendees and 50+ sessions on current ecommerce topics.Register now to be a part of this valuable industry gathering.
read moreWanna strengthen your ecommerce loyalty program? Read on to learn strategies from experts from Hanky Panky, Ten Thousand, FGX International, and Yogi!
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