According to eMarketer, Americans are poised to spend $586.92 billion in retail e-commerce in 2019, with a year-over-year growth rate of 14.0%. Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce
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A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to
read moreCustomer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean
read moreHear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear from speakers like Gaurav and Joe,
read moreLearn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel
read moreThe very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe
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As a preview to the upcoming panel titled “The Ingredients of a Successful Marketing Team” at this year’s ecommerce conference, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together
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In this Day 1 panel at this year’s ecommerce conference, our panelists specializing in direct to consumer brands include Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost), who will guide us through “Unlocking the Secrets to
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The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.
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Job Summary CommerceNext is searching for an experienced, reliable and task-oriented Operations Coordinator to join our growing team. The Operations Coordinator will work directly with CommerceNext cofounders and will be responsible for performing a number of operational and administrative duties, which are critical for the success of the company and the ecommerce conference. The ideal
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