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ecommerce conference tips

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. Read on to learn the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. 

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Our newest research report focuses on better understanding the relationship between customers’ personalization experience and their ideas about data privacy. We highlight the preferences consumers have towards personalization as well as concern over data privacy.

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