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CommerceNext Blog

conversational AI revolution
Sep 18, 2023 Marketing Tips, Session Recaps

Precision and Personalization: The Future of Chatbots with Conversational AI

by Maeve Billings

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Summit, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we'll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively.

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physical retail trends
Sep 15, 2023 Marketing Tips

Physical Retail Trends & Preparing for Holidays

by Kylie Rashkin

Nothing compares to the experience of shopping from the comfort of your own home. Yet something remains so special about the traditional in-store shopping experience. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you can elevate and make the most of the in-person shopping experience for your customers.

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SOCIAL COMMERCE WITH RISE INTERACTIVE
Sep 5, 2023 Marketing Tips, Session Recaps

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

by Maeve Billings

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach.

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marketing with AI
Aug 28, 2023 Marketing Tips, Session Recaps

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

by Kylie Rashkin

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. 

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Omnichannel Retail
Aug 22, 2023 Marketing Tips, Session Recaps

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

by Maeve Billings

One breakout session at the 2023 Ecommerce Growth Show, 'Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,' featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers' demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience.

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Aug 21, 2023 Marketing Tips

Threads 101: A Marketer’s Guide to Getting Started

by Ali Tyler

In the ever-evolving realm of social media, Threads emerges as a compelling platform, poised to revolutionize the way marketers and retailers connect with their audiences. Seamlessly integrated with Instagram and boasting over 100 million users, Threads offers a unique avenue for brands to foster engagement, boost visibility and cultivate a vibrant online presence.  In this

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Shifting Marketing Mix panel session
Aug 16, 2023 Session Recaps

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

by Kylie Rashkin

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. 

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Composable Commerce
Aug 10, 2023 Session Recaps

Deep Dive into Composable Commerce

by Kylie Rashkin

Composable commerce promises a new level of flexibility and customization in building commerce ecosystems. It allows retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion.

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Forever 21 Session Recap
Aug 10, 2023 Session Recaps

How Forever 21 Stays Connected to Their Gen Z Customers

by Maeve Billings

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing. 

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domino's keynote session recap
Jul 28, 2023 Marketing Tips, Session Recaps

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

by Maeve Billings

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino's, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today's changing customer journeys. In this blog, we'll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape.

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