To understand where consumers’ minds are today, CommerceNext partnered with BizRate Insights to survey Americans about what they have done differently because of the threat of COVID-19 and how they expect their shopping behaviors to change.
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CommerceNext is excited to share the first episode of our new video interview series called Conversations with CommerceNext, in which we feature short video conversations with different retail and ecommerce industry leaders.
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As the economy and stores slowly start to re-open, CommerceNext is continuing to monitor the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we collected our fourth set of survey responses from digital marketing leaders tracking the impact of COVID-19 from April 12th-April 26th. In this survey, we added questions to gauge
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SocialCode weighs in on the most relevant brand strategies in the wake of COVID-19, and the digital trends that brands will need to adapt for in the new environment. This set of analyses outlines the performance trends our data shows since the start of the COVID-19 pandemic and how it is informing our recommendations for clients.
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How can marketers continue to do what they do well and keep their businesses moving forward, while keeping the human experience close in mind? Here are 4 tips for how to adapt brand strategies and communications to this uncertain time of COVID-19.
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Our industry can better navigate this dynamic ecommerce environment by understanding which categories are doing well and which categories are struggling. To help our community do just that, CommerceNext turned to Signifyd, who has been analyzing transactional and behavioral data across 10,000+ merchants in 100+ countries.
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For the past six weeks, CommerceNext has tracked the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we completed our third community-wide survey tracking the impact of COVID-19 from March 29th-April 11th, benchmarking sales and ecommerce traffic results against our first and second survey results. In our third survey, we added a few new questions on business continuity and longer-term trends.
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By providing personalized offers to consumer tribes like healthcare professionals, first responders and teachers, brands create an emotional connection with their customers and generate goodwill that enhances their brand perception with the general population. Discover how to select your brand’s ideal consumer tribe and market to them with personalized offers to build loyalty.
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CommerceNext continues our coverage of COVID-19’s impact on ecommerce and retail. We recently completed our second survey to ascertain the effects of the pandemic on digital retail business. The majority of questions remained the same as our first survey, which collected data from the first half of March, in order to benchmark results.
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Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.
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