COMMERCENEXT BLOG


In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev interviews Lucie Buisson, Chief Product Officer at Contentsquare, to discuss CommerceNext’s latest research report. In partnership with ContentSquare and BizRate Insights, the report surveyed 1000+ consumers to uncover new customer insights and how the ecommerce experience and expectations of usability have changed during the Covid-19 era.

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Looking to improve (or find) your marketing strategies for the upcoming year? Register for the Marketing Summit Series (starting January 20th) to hear industry leaders provide insight on building and maintaining brands, TV and podcast advertising, cause marketing, customer experience and more. You don’t want to miss out on these amazing keynotes!

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We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new audiences and how to spend your TV budget with accountability, transparency and flexibility.

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In our last webinar of the year, “Cyber Week Recap: Lessons Learned and Advice for 2021” Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications), Jenna Posner (VP Digital, SNIPES), Ujjwal Dhoot (CMO, DXL Group) and Tomas Diaz (CEO, flexEngage) highlight important Cyber Week data and discuss how to tailor the customer experience to meet customer needs and stay within Covid-19 regulations.

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