Commerce Next Blog: Learn Customer Acquisition from the Experts

CONVERSATIONS WITH COMMERCENEXT : Data-Driven Marketing With Wayfair’s CMO

Courtney Haas January 18, 2022

CONVERSATIONS WITH COMMERCENEXT Season 2 Episode 4: Wayfair’s CMO Reveals Their Approach to Data-Driven Marketing Ft: Bob Sherwin, Wayfair CMO Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Hear the full episode wherever you listen to podcasts or read the highlights below. A Career of Skill Building Bob Sherwin started his career in consulting, using big data analytics to create algorithms that removed dataset waste and optimized the organization of assets. By helping transform businesses, he developed a foundation for the strategic and communication skills

Announcing CommerceNext 2022 on June 21-22 in NYC (Photo from CN IRL)

CommerceNext 2022 In-Person Conference Scheduled for June 21–22 in New York City

Veronika Sonsev January 11, 2022

New York, January 11, 2022 – CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event. As always, CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees at this June’s event. “We’re thrilled to bring the CommerceNext community back together in person again in June, as so much has changed for retail brands and

Podcast Recap: Highlights from Season 1

Amelia Poling December 16, 2021

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success. Check out our biggest “Aha!” moments from each episode this season below. And don’t forget to subscribe wherever you listen to podcasts. Episode 1: Purple CEO Shares lessons from Turnaround feat. Joe Megibow, CEO, Purple Purple highlights the uniqueness of their product to gain traction and sales, which can lead to the

Cyber Week Recap: Lessons Learned and Advice for 2022

Nicole Stark December 15, 2021

Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason “Retail Geek” Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what’s in store for 2022. What We Learned Consumers wallets are increasingly going towards services instead of consumer goods The unprecedented growth in digital grocery shopping is setting trends for the entire ecommerce industry Changes in Cyber Week strategies reflected consumer personal motives to enjoy the

A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience

Amelia Poling December 2, 2021

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. What we learned: Approach your retail website by bringing the in-store experience to ecommerce. No customer is the same! When creating online experiences, you need to understand the psychology of the customer and what they

Is Your Loyalty Program Driving Growth this Holiday Season?

Nicole Stark November 30, 2021

Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level. In this webinar, “How to Drive Growth from your Loyalty Program”, we walked through best practices for creating a loyalty program and shared ideas for how you can catalyze your loyalty program during this holiday season. What We Learned Acquire, re-engage and grow loyalty members by balancing strategy and optimizing reach to ensure high

Unlocking Zero-Party Data with Loyalty

Amelia Poling November 19, 2021

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. What we learned: The messaging and offers that drive loyalty How to make your highest value customers your best brand advocates The impact of improved loyalty on the brand Speakers: Matt Powell, Chief Technology Officer, FTD Andrea

CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

Katja Teichmann November 18, 2021

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

Announcing The 2021 CommerceNexty Ecommerce Award Winners

Katja Teichmann November 5, 2021

Peer-Reviewed Ecommerce Awards, Recognizing Marketing Achievements Among Retail and Ecommerce Professionals The annual ecommerce awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs. Winners were selected based upon votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote. The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Below are the winners—check out past winners from previous CommerceNextys shows. Thanks to Bloomreach for sponsoring this year’s ecommerce awards!

Let’s Talk Holiday Shopping Trends 2021

Rachel Klein November 3, 2021

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.” What We Learned In light of the global supply chain crisis, we know our community needs all the information it can get about consumers expectations this season and how

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