By providing personalized offers to consumer tribes like healthcare professionals, first responders and teachers, brands create an emotional connection with their customers and generate goodwill that enhances their brand perception with the general population. Discover how to select your brand’s ideal consumer tribe and market to them with personalized offers to build loyalty.read more
Sai Koppala is the CMO at SheerID. Prior to SheerID, Sai led a variety of marketing and product teams at global software companies like Google and SAP as well as start-ups like Proximity (acquired by Apple) and Apigee (acquired by Google). Sai is an Electrical Engineer by training, with an MBA in Marketing from Kellogg School of Management, Northwestern University.