Author: Maeve Billings

top 5

The Top 5 Reasons Executives Can’t Miss The 2023 Ecommerce Growth Show!

The ecommerce industry is constantly evolving, and staying ahead of the curve is critical for success. Attending CommerceNext 2023: The Ecommerce Growth Show in New York City on June 20-21 is an excellent opportunity to gain actionable insights and network with other industry leaders. Read on for the top five reasons why ecommerce and marketing executives at retail and DTC companies should attend this year’s summit. Actionable Content from Industry-Leading Speakers With over 50 sessions, the 2023 Ecommerce Growth Show offers a wide range of topics to help attendees drive ecommerce growth. From social commerce best practices to leading hybrid teams to shifting

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customer loyalty tips

Maximizing Customer Loyalty: 3 Essential Strategies from EXPRESS, Jenni Kayne and Ten Thousand

In the world of retail and direct-to-consumer (DTC) brands, customer loyalty is everything. Building a loyal customer base is essential to the long-term success of any business, as loyal customers are more likely to make repeat purchases, refer their friends and family and leave positive reviews. In fact, research shows that acquiring a new customer can cost five times as much as retaining an existing one. So, what can marketers do to build customer loyalty and keep their customers coming back? Here are some tips: Personalize the Customer Experience Personalization is critical to building customer loyalty. Customers want to feel like they are

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ecommerce growth show

2022 Ecommerce Growth Show Highlights: Unforgettable Insights & Celebrations!

The 2022 CommerceNext Ecommerce Growth Show was an unforgettable experience that brought together so many of the brightest minds in ecommerce and digital marketing. Over the course of two days, attendees were treated to insightful content, exciting activities and fantastic celebrations. The summit’s many highlights included the incredible sessions featuring industry-leading speakers, the Discovery Lounge and the CommerceNexty Award ceremony. The ecommerce conference was also an excellent opportunity for attendees to network with other ecommerce professionals and learn about the latest industry trends. The summit was jam-packed with informative sessions, interactive workshops and engaging panel discussions that covered a wide range of topics,

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mother's day marketing tips

4 Proven Mother’s Day Marketing Tips That Will Boost Your Sales in 2023

Mother’s Day is an excellent opportunity for retailers to boost sales and attract new customers. It is a special day when we celebrate the love, dedication and sacrifices of mothers worldwide. For ecommerce and marketing professionals in the retail industry, it is a time to develop creative marketing strategies that capture the essence of motherhood and resonate with their target audience. In this blog, we will share some tips and examples of successful Mother’s Day marketing campaigns that can help you make the most of this special occasion from brands like Pandora, Bath & Body Works, Baby Dove and Sephora. Personalize Your Message

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Sustainability Marketing

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

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Abercrombie & Fitch

How Abercrombie & Fitch’s Omnichannel Marketing Strategy Drives Customer Loyalty and Success

Abercrombie & Fitch is an iconic American lifestyle retailer leveraging omnichannel marketing to engage with its target audience. Omnichannel marketing refers to a consistent and integrated customer experience across all touchpoints, including physical stores, ecommerce, social media, mobile apps and more. This approach helps companies create a seamless shopping experience that fosters customer loyalty and satisfaction. In this case study, we will outline the strategies and tactics Abercrombie & Fitch has implemented to see major success through omnichannel marketing including: Seamless Integration Personalization Social Media Mobile Apps Read on to learn how your brand can follow in the omnichannel footsteps of A&F. From

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CommerceNext 2023 Ecommerce Conference

Master the Latest Ecommerce Trends and Challenges for Retail Success at CommerceNext 2023

CommerceNext 2023: The Ecommerce Growth Show is a premier ecommerce conference that brings together leading experts in the field to discuss the latest trends and challenges facing ecommerce retailers. Taking place on June 20-21, 2023 at the New York Hilton Midtown, this ecommerce conference is a must-attend event for anyone in the industry looking to stay ahead of the curve. Read on to further explore six of the hot topics our 120+ expert speakers will discuss at the 2023 Ecommerce Growth Show and register today if you haven’t already! Economic Challenges One of the hot topics that will be covered at the ecommerce

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CommerceNext Topgolf Reception at Shoptalk

Top 5 Things To Do at Shoptalk 2023: A Guide to Maximizing Your Experience

ShopTalk is one of the biggest events of the year for anyone in the ecommerce and retail industry. It brings together some of the brightest minds and most innovative companies to discuss the latest trends, technologies and best practices. This year’s event takes place on March 26-29, 2023 in Mandalay Bay, Las Vegas. With so much to see and do at the conference, it can be overwhelming to decide what to prioritize. That’s why we’ve put together this guide to help you make the most of your time at ShopTalk 2023. From networking opportunities to cutting-edge sessions, these are the top five things

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4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

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Valentine's Day Marketing

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

As we approach Valentine’s Day 2023, it’s crucial for retailers and brands to stay up-to-date on the latest marketing trends to make the most of this holiday of love. According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine’s Day 2022; consumers spent an average of $175 on the holiday. This was the second-highest year on record, and it’s only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! In order to guide you through successful Valentine’s Day marketing, we’ve

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