Author: Katja Teichmann

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Marketing Summit Series Session Recap

MSS Spotlight: Analyzing the Impact of SMS on the Customer Journey

Mobile is one of the fastest growing channels for ecommerce, and with it comes the opportunity to further engage with customers using SMS. In the session Draper James: Analyzing the Impact of SMS on the Customer Journey, Elizabeth Ray, VP Client Strategy at Attentive and Helen Nightingale, VP of Ecommerce at Draper James discussed the growth and importance of SMS marketing, using Draper James as a case study for how to build out this channel.  You can watch the full session on our Youtube channel.    SESSION RECAP Overview: Mobile Matters The emergence of SMS marketing comes as no surprise because it follows

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Marketing Summit Series Spotlight: Day 3

Day 3 of the Marketing Summit Series was our last packed day of the series and covered two themes: Geeking Out on Data & Attribution and Future Proofing & The Marketing Org. If you weren’t able to attend or just want to revisit your favorite topics, we’ve outlined the main takeaways from each session below. You can also watch all the videos on our Youtube Channel. Session: What Gets Measured Gets Managed: Building a Data-Driven Culture Speaker: Charlie Cole, CEO of FTD Before establishing goals for a data-driven culture, first understand your realities (structure, board priorities and who your boss is) and then

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Conversations with CommerceNext: Turning Customer Insights Into Ecommerce Growth Opportunities

In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev interviews Lucie Buisson, Chief Product Officer at Contentsquare, to discuss CommerceNext’s latest research report. In partnership with ContentSquare and BizRate Insights, the report surveyed 1000+ consumers to uncover new customer insights and how the ecommerce experience and expectations of usability have changed during the Covid-19 era. Read the recap below or watch the full episode here: If you’re interested in learning even more, tune into the Marketing Summit Series on February 3rd at 12:57pm where Lucie is joined by Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY, to dive deeper into

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Marketing Summit Series Session Recap

Marketing Summit Series Spotlight: Day 2

Day 2 of the Marketing Summit Series covered everything under two themes: Marketing During Social Change and Mastering Lifecycle Marketing. We loved hearing all the insights and best practices our speakers shared throughout the day. If you weren’t able to attend or you were too busy watching to take notes, we’ve outlined the main takeaways from each session below. P.S. There’s still time to register for the final day of the Marketing Summit Series on February 3rd: Sign up here. Session: Managing Culture and Marketing in Times of Social Change Speakers: Guy Harkless, Senior Vice President and General Manager at Eastbay/Champs Na’im McKee,

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Conversations with CommerceNext: How To Use Customer Lifetime Value to Acquire Your Best Customers

Customer acquisition is expensive and, oftentimes, customers aren’t profitable until the second purchase. This begs the question: Are your best customers bought or made? In our most recent episode of Conversations with CommerceNext, Co-Founder Veronikca Sonsev virtually sat down with Andreas Reiffen, Founder and CEO of Crealytics, to discuss how to use customer lifetime value (CLV) to acquire your best customers. Read the recap below or watch the full episode here:    If you’re interested in learning more, register for the Marketing Summit Series. Reiffen will join Terri Westlake, Customer Director at Dunelm, to further break down whether your best customers are bought

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Supercharge Your 2021 Marketing Strategy With These Upcoming Marketing Summit Series Keynotes

CommerceNext is getting ready to host our biggest virtual event yet, the Marketing Summit Series. The summit spans three Wednesday afternoons: January 20th, January 27th and February 3rd—plus bonus track days on Friday, January 22nd and January 29th. With the help of our world class advisory board and the retail community, we developed three amazing afternoons of virtual content designed to supercharge your entire 2021 marketing strategy—from start to finish. From keynotes to panels to founder showcases to research presentations, we have every type of session for every type of marketer. Retailers and ecommerce leaders will guide you through a diverse set of

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Cyber Week And The New Customer Experience

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

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The Rise Of Content Marketing In The New Digital Space

The digital landscape of retail and ecommerce has grown immensely over the last year, both due to COVID-19 and other factors in the market. With stay at home orders and quarantines, consumers are occupying the digital space more than ever, and they are requiring a more personal connection to brands. As a result, more and more companies are using content marketing strategies to meet their customer’s needs. Moderated by our Co-Founder Scott Silverman, our panelists Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discussed: The evolution of content

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Holiday Summit Spotlight: Planning Around Ecommerce Bottlenecks This Holiday

This blog post covers Sarah Rasmusen’s session (No Tears This Holiday: Planning Around Ecommerce Bottlenecks), focusing on: Lands’ End’s customer profile Lands’ Ends’ pandemic reaction: how they prepared for the worst, which tests they ran What retail will look like post COVID-19 Q+A between Scott Silverman and Rasmusen It goes without saying that the COVID-19 pandemic has made 2020 a difficult year for the ecommerce industry. And with the holiday season rapidly approaching, companies are navigating the uncharted territory of being in peak during a pandemic. Some companies have handled the pandemic well, not hesitating to take on the challenge. One such success

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