Katja Teichmann, Author at CommerceNext

Mother’s Day Ecommerce Trends for 2021

Katja Teichmann April 26, 2021

With Mother’s Day in just a few weeks, you may already be knee deep in your marketing plans. Even if you are—and especially if you haven’t started—we’ve researched the top 2021 Mother’s Day ecommerce trends and best marketing practices to incorporate into your strategy. Mother’s Day 2020 Mother’s Day was a difficult holiday last year—as the first pandemic holiday, shoppers were adjusting to being at home and separated from loved ones, and the virtual methods of celebrating were still limited. Despite these challenges, or because of them, Mother’s Day 2020 presented the biggest change in numbers from 2019 and a huge level of

Embracing Sustainability to Attract, Guide and Retain Shoppers

Katja Teichmann April 19, 2021

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

AI & AR: The New “It” Factor For Retail Customer Experience

Katja Teichmann April 8, 2021

In the last year, pretty much everyone started purchasing from the comfort and safety of home. Now, shoppers expect an absolutely seamless customer experience—if your brand doesn’t meet their standards, they can shop elsewhere. In response, retailers are bringing their A game technology-wise. Artificial Intelligence (AI) and Augmented Reality (AR) are a couple of the primary emerging technologies that continually evolve online shopping into a more engaging experience for customers. The History of AI/AR in Retail AI and AR may be big buzzwords in retail and ecommerce lately, but they are by no means new technologies for the industry. Sectors like home

Building Loyalty with Newly Acquired Customers

Katja Teichmann March 29, 2021

Many brands experienced an influx of new customers due to the pandemic. They’re now navigating how to turn those newly acquired customers into loyal brand advocates. Brandon Gell, Co-Founder at Clyde shared the Touch Point Trojan Horse, advising how to grab customers’ attention and what to do with it. Afterwards, he was joined by Sherri Kuo, Head of Growth at Italic, Matt Hayes, Co-founder at The Fascination and Jeff Gerstel, CMO at B&H Photo Video for a panel discussion on best practices for building customer loyalty. Watch the replay here. Here are our favorite takeaways from the webinar: To get your

Advanced Content Marketing Strategies: Optimizing Content Partnerships

Katja Teichmann March 22, 2021

In our latest webinar, Advanced Content Marketing From Publishers to Influencers, Erin Killian, VP, Customer & Agency Services at Partnerize shared a presentation on how to optimize content. Afterwards, she was joined by Emily Chan, Head of Affiliate Marketing at Our Place, Natalie Brown, Head of Marketing at Sur La Table and Alexis Caldwell, Head of Brand Development at rewardStyle for a panel discussion. Read the recap below or watch the replay here. SESSION RECAP Content Performance Trends Lead to New Partnership Trends One of the biggest methods for optimizing content performance in 2021 is leveraging partnerships. With content and social media partners

Marketing Attribution In Support Of A Full-Funnel Strategy

Katja Teichmann March 15, 2021

In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices. Read the recap below and watch the replay here. SESSION RECAP Maturing Your Attribution Level Without Cookies Simo’s presentation focused mainly on the five attribution levels to help us calibrate

Using Search to Improve Ecommerce and Own the Customer Journey

Katja Teichmann March 8, 2021

Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar Improving Ecommerce and Owning the Customer Journey, Lee Zucker, Head of CPG and DTC Industries at Yext, presented on the new customer journey shaped by Covid-19. Afterwards, he was joined by Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart, Vivian Chang, VP Growth at Clorox DTC and Stacey Eddy, Director, eCommerce at KEEN Footwear for a panel discussion. Read the recap below and watch

Conversations with CommerceNext: Emotionally Connecting with Consumers

Katja Teichmann March 3, 2021

In our most recent episode of Conversations with CommerceNext, Co-Founder Scott Silverman interviews Bill Schneider, VP of Product Marketing at SheerID, to discuss CommerceNext’s latest research report. In partnership with SheerID and Bizrate Insights, the report surveyed 1000+ shoppers to uncover how Covid-19 has impacted consumers as well as what they expect from brands’ messaging and behavior both now and after the pandemic. Read the recap below or watch the full episode here: Be sure to download the report that Schneider references throughout the interview. EPISODE RECAP Consumer Trends Consumers remain pessimistic about the future of Covid-19—67% believe Covid-19 will impact their

Create Meaningful Shopper Experiences With Digital Innovations

Katja Teichmann March 1, 2021

Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s

Use Customer Experience To Improve Your 2021 Gifting Strategy

Katja Teichmann February 22, 2021

With ecommerce sales at an all-time high, retailers can expect increased online traffic to continue all year. Now is the time to refine the strategies you’ll need to be successful. In our latest webinar, Using Gift Commerce Lessons from 2020 to Win in 2021, Sucharita Kodali (Vice President and Principal Analyst, Forrester) and John Grech (Head of Retail Partnerships, Loop Commerce) shared respective data about the 2020 holiday season and gift commerce trends. Afterwards, Melissa Spencer (CMO, Trade Coffee) and Alvaro De La Rocha (VP Marketing, Bespoke Post) joined for a panel discussion. Read the recap below. 2020 HOLIDAY RECAP + ECOMMERCE

Author: Katja Teichmann

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