Brooke Burdge is the VP of Marketing of Attentive, a personalized mobile messaging platform for innovative brands. Prior to joining Attentive as part of the founding team, she was the Head of Marketing at TapCommerce, a mobile advertising company acquired by Twitter in 2014. During her time at Twitter, Brooke led B2B marketing for the Mobile Apps & Telco verticals. She has also held prior marketing roles at Movable Ink, a real-time email marketing technology, and Deloitte, the global consulting firm. Brooke has a BA from Fordham University, and resides in Jersey City, NJ with her two rescue dogs.
How can marketers continue to do what they do well and keep their businesses moving forward, while keeping the human experience close in mind? Here are 4 tips for how to adapt brand strategies and communications to this uncertain time of COVID-19.
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