retail subscription Archives

The Changing Consumer Behind Rent the Runway’s Success

Elisabeth Anne Boniface September 10, 2019

Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. The company’s sustainable and adventuresome subscription service has become a mainstay in the working woman’s closet. With RTR unlimited for just $159 per month, customers can rotate up to four items at any time, giving them access to a virtual dream closet full of 600 plus brands and designers to choose from. With subscription services seemingly taking over the ecommerce and the direct to consumer shopping experience, we asked ourselves: how has the digital-first customer evolved and what consumer behavior is driving this trend? Maureen Sullivan,

Forbes + CommerceNext: Miki Berardelli On Building A Brand From The Ground Up

Rachel Klein October 30, 2017

ARTICLE SUMMARY: With deep retail roots and pure entrepreneurial spirit, Miki Berardelli traversed through the top ranks of international retailers like Chico’s and Ralph Lauren to land at the helm of a uniquely innovative children’s retail subscription service — KIDBOX. CommerceNext co-founder, Veronika Sonsev, dips into Miki’s secret sauce for success in an exclusive interview about startup and social media strategy (first published on Forbes.com). Combining her ecommerce entrepreneurship and proven marketing tactics from traditional retail models, Miki’s helped catapult KIDBOX’s growth. Organic social media hacks evangelize both her product and the company’s philanthropic principles while cutting edge technology ensures customers receive the

Tag: retail subscription

The Changing Consumer Behind Rent the Runway’s Success

Forbes + CommerceNext: Miki Berardelli On Building A Brand From The Ground Up

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