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Emily Hickey, Facebook Advertising Expert

Forbes + CommerceNext: The Secrets To Profitably Acquiring Customers On Facebook

ARTICLE SUMMARY: Everyone’s on Facebook. How can you possibly increase your returns when it seems like every competitor also advertises on the platform, and the tools are constantly evolving? Emily Hickey (former COO of Lolly Wolly Doodle) truly believes in the power of Facebook advertising. And with her company, Instant Ad Copy, she proves to clients daily that she knows all the tricks to make them believers, too. CommerceNext co-founder, Veronika Sonsev, in her Forbes retail series, interviewed Emily for a small glimpse into how she garners such high returns and robust customer acquisition results with Facebook advertising. Frequently employing strategies foreign and

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