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Photo by Claudia Soraya on Unsplash

Ecommerce Executives Express Cautious Optimism in Third COVID-19 Survey

For the past six weeks, CommerceNext has tracked the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we completed our third community-wide survey tracking the impact of COVID-19 from March 29th-April 11th, benchmarking sales and ecommerce traffic results against our first and second survey results. In our third survey, we added a few new questions on business continuity and longer-term trends. While the overall business sentiment among retailers surveyed is now cautiously optimistic, the retail and ecommerce leaders surveyed continue to express uncertainty about consumer confidence for the 2020 holiday later in the year. Most merchants have experienced logistical and

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Photo by Vladislav Babienko on Unsplash

Analyzing the Ecommerce and Digital Marketing Impact of the COVID-19 Pandemic

WITHIN tracks daily revenue, media spend and conversion rates across major verticals Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period. WITHIN is seeing many retailers and ecommerce brands altering forecasts to match demand, evaluating acquisition versus retention strategies, and experimenting with various online media and marketing tactics to

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Grow Commerce by Taking Search, Social and Video to the Next Level

What’s old is new in the world of marketing, with teams and channels constantly innovating and evolving to reach their customers in new and interesting ways. In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce. Emily Hickey, Founder at Chief Detective Growth Consulting asked our panelists about the advantages of search,

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Tailoring Your Performance Marketing for Attribution

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.  For each of our panelists, the attribution plays a large role in their performance

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Media Recap: Catch Up on Our 2019 Ecommerce Conference

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month!   INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

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General Assembly Interview with Kieran Luke

CommerceNext Speaker Interview: Kieran Luke, GM, General Assembly

As a preview to the upcoming panel titled “The Ingredients of a Successful Marketing Team” at this year’s ecommerce conference, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of 13 CMOs to crack the code on ensuring long-lasting team success. They have established a set of standards and certifications for performance marketing that can help define skill requirements and expectations across the data science and digital marketing fields. Luke runs this program, which

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Benchmarking Research Report

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

CommerceNext Releases Free Benchmarking Report Based on a Survey of Retailers and DTC Brands Ecommerce performance marketing is constantly changing. The investments and programs that worked well one year may not perform as well the next. New media consumption habits, consumer trends and advancements in technology force us to stay on our toes. To be successful as an ecommerce marketer means you constantly study the customer, the platforms and channels. It’s also crucial to stay on top of what competitors are doing. To help retailers and direct to consumer brands better determine whether they’re focusing on the right things as they advance their

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NRF Innovation Lab videos

We hit the Innovation Lab at NRF, and it was a hit!

With so much to do at NRF Big Show this year, we understand if you didn’t get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his Innovation Lab stage with 7 inspiring industry leaders. THREE NEW SEARCH TECHNOLOGIES: GET THE RIGHT PRODUCTS AT THE RIGHT TIME PREDICTING THE FUTURE OF RETAIL: A VC PERSPECTIVE

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Announcement: CommerceNext’s New Advisory Board

We know retailers and brands attend several conferences every year. And we fully embrace the challenge of ensuring CommerceNext becomes the go-to customer acquisition summit for ecommerce and retail marketers. To ensure we cover the most relevant topics and invite the top industry thought-leaders to speak at CommerceNext, we work closely with our amazing board of advisors: Amy Africa (CEO @ Eight by Eight) Anurag Kadyan (VP eCommerce @ Tourneau) Charlie Cole (Global Chief Ecommerce Officer @ Samsonite) Craig Elbert (Cofounder & CEO @ Care/of) Dave Cost (VP Digital Marketing & Ecommerce @ Rainbow) Elyse Burack (Marketing Director @ Boxed) Emily Hickey (Principal @ Emily Hickey Growth Consulting) Jason

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