data analytics Archives

5 Things Every Marketer Should Know About Google Analytics 4 (GA4)

Maeve Billings July 25, 2023

In today’s rapidly evolving digital marketing landscape, staying ahead of the curve with data-driven insights is crucial for success. Google Analytics has been a trusted tool for marketers over the years, providing valuable data and analytics for web properties. With the introduction of Google Analytics 4 (GA4), there has been a paradigm shift in how marketers track and analyze web and app properties. GA4, announced in October 2020, brings new features and capabilities that every marketer should know. In this blog post, we will delve into the top five things every marketer needs to know to efficiently use and fully capitalize on the

Dermstore President, Cathy Beaupain, speaks with CommerceNext co-founder, Veronika Sonsev.

Forbes + CommerceNext: How To Manage Your Ecommerce Business Like A Video Game

Rachel Klein October 30, 2017

ARTICLE SUMMARY: We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down what retailers can learn from pro gamers in a Forbes interview with CommerceNext co-founder, Veronika Sonsev. Zynga knew from the get-go it had to focus as heavily on the target customer as it did on its technology. Balancing the two disciplines – customer learning and data analysis –

Tag: data analytics

5 Things Every Marketer Should Know About Google Analytics 4 (GA4)

Forbes + CommerceNext: How To Manage Your Ecommerce Business Like A Video Game

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