customer acquisition Archives

CommerceNext 2022 Ecommerce Conference: 2 Customer Acquisition Panels (SNEAK PEEK)

Maeve Billings May 18, 2022

Dealing with today’s rising customer acquisition costs is both daunting and necessary. Our ecommerce conference can help you conquer this new era with two panels focused on key customer acquisition trends featuring brands like Kate Spade, Lands’ End, Tailored Brands, Crocs, Walmart and Parachute Home. Read on for your exclusive sneak peek of: Seizing Growth with Full-Funnel Marketing and Measurement Adapting Advertising for a New Era of Data Privacy If you’re interested, make sure you’re registered to the ecommerce conference on June 21-22, 2022 so you don’t miss out! Seizing Growth with Full-Funnel Marketing and Measurement Tuesday, June 21st at 10:45am ET

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

Elisabeth Anne Boniface November 27, 2019

The holiday shopping season is upon us. Last year, we saw a staggering 19% increase in ecommerce sales compared to the previous year, for a total of $22.5 billion in sales according to the National Retail Federation. This year, the Digital Commerce 360 projected an estimated 3.8% increase in sales over last year. In anticipation of this busy holiday period, traditional retailers and direct to consumer brands turn to their marketing teams to focus on customer experience and customer acquisition to elevate their holiday sales. To understand how these holiday trends correlate with marketing investments for 2019, we partnered with Oracle to survey

Personalizing Your Full-Funnel Customer Acquisition Strategy

Elisabeth Anne Boniface November 21, 2019

We all love a brand that makes us feel special. We feel like we’ve reached the jackpot when we find a brand that delivers exactly what we were thinking about or looking for. Moreover, when that brand fits seamlessly into our lives from discovery to delivery, we’re more apt to rave about it. A smart customer acquisition strategy takes all of this into consideration. Improvements in data and tracking for ecommerce-based brands has created a competitive marketplace for catching the hearts and attention of lifetime customers. Getting a new customer into the customer acquisition funnel can feel like half the battle, and

How Walmart Adapts Customer Experience for the Digital Shopper

Elisabeth Anne Boniface October 28, 2019

Walmart.com is anything but basic. The retailer is perhaps best known for their sprawling stores across the US, a one-stop shop for everything you could ever need. Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm of basics and establish Walmart as a fashion destination as well as a catch-all for your day to day needs. By overhauling their digital channels to create a more editorial and explorative customer experience, the team at Walmart develops a customer acquisition strategy fueled by testing new brands

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

Veronika Sonsev October 17, 2019

The CommerceNext ecommerce conference will take place on July 28-29th at New York Hilton Midtown New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown. In addition, CommerceNext now offers a widely expanded series of events and programs including over 40 dinners, bi-coastal holiday parties and networking events at major digital retail industry gatherings throughout the year. With an attendee Net

Building a Marketing Team to Scale Customer Acquisition

Elisabeth Anne Boniface October 1, 2019

“Marketing is hard, but not nearly as hard as building a great team,” Ben Harrel quipped. Arguably the most important touchpoint of a brand’s customer base is mediated through the decisions and actions of its marketing team. Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the skills that an ideal marketer needs to succeed? Enter General Assembly (GA); their goal is to transform thinkers into leaders, and their Marketing Standards Board set out to discover what defines a successful member of a marketing team. Kieran Luke, General Manager of Credentials and Business at GA

Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect. For each of our panelists, the attribution plays a large role in their performance

Media Recap: Catch Up on Our 2019 Ecommerce Conference

Elisabeth Anne Boniface September 17, 2019

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month! INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

Customer Experience and Community as the Ultimate Marketing Tool

Elisabeth Anne Boniface September 13, 2019

If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with individuals sharing their beauty routines with the world via social media. This loyalty and passion stem from the customer experience Glossier creates. As a direct to consumer brand, Glossier takes a unique approach to customer experiences beyond your typical beauty counter which has helped propel their digital marketing

Tag: customer acquisition

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