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Forbes + CommerceNext: You Can Win On Amazon With Three Simple Strategies

ARTICLE SUMMARY: Amazon is the largest ecommerce platform in the US. If you’re a retailer already on the platform, you’re probably wondering how to stand out and increase Amazon sales. If you’re a retailer who hasn’t yet made the leap, Ryan Craver would say you’re missing out. With his three key tactics, Craver makes it seem like a cinch to launch or increase Amazon sales. First, perfect the art of the product page. From reviews to interactive imagery to copy, how you position your product and utilize the content of the product page makes or breaks a sale. Second, market and actively drive customers to

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