Forbes + CommerceNext: Interview with Ryan Craver (SVP at Lamour)

Nov 20, 2017 Business

by Rachel Klein

Amazon is the largest ecommerce¬†platform in the US. If you’re a retailer already¬†on the platform, you’re probably wondering how to stand out and increase Amazon sales. If you’re a retailer who hasn’t yet made the leap, Ryan Craver would say you’re missing out. With his three key tactics, Craver makes it seem like a cinch to launch or increase Amazon sales.

First, perfect the art of the product page. From reviews to interactive imagery to copy, how you position your product and utilize the content of the product page makes or breaks a sale.

Second, market and actively drive customers to your pages with product listing ads. Too many sellers assume once it’s listed, they will come. A little bit of advertising can go a long way on Amazon.

Last but not least, explore and seriously consider leveraging the Fulfilled by Amazon (FBA) option. Reap the benefits of dropshipping while maintaining your desired price points. It’s pretty much win-win.

Want to really dig into these trade secrets and increase Amazon sales for your products? Check out the full Forbes article and watch Craver’s talk at last year’s event:

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