With deep retail roots and pure entrepreneurial spirit, Miki Berardelli traversed through the top ranks of international retailers like Chico’s and Ralph Lauren to land at the helm of a uniquely innovative children’s retail subscription service — KIDBOX. CommerceNext co-founder, Veronika Sonsev, dips into Miki’s secret sauce for success in an exclusive interview about startup and social media strategy (first published on Forbes.com).
Combining her ecommerce entrepreneurship and proven marketing tactics from traditional retail models, Miki’s helped catapult KIDBOX’s growth. Organic social media hacks evangelize both her product and the company’s philanthropic principles, while cutting edge technology ensures customers receive the right products and marketing messages.
What’s the key to striking the right balance between the new and the old? Between the art of cultivating a loyal social following and the science of staying ahead of the ecommerce curve? Most of what Miki’s doing has been done before, but not in the children’s category — and it’s working. How can you borrow from KIDBOX’s social media strategies and what kind of tools make sense to invest in when you’re trying to maintain an agile startup structure? Find out in the full article as published in Forbes.
To learn first hand on how to run your business like a startup and succeed on social media, check out the video of Miki’s keynote from last year’s event:
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