Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.
ARTICLE SUMMARY: Loyalty building is critical for retaining shoppers. During the pandemic, Lowe’s continually hits home runs in cultivating loyalty because they’ve gone back to their roots. One of Lowe’s oldest brand promises and strategies is supporting communities. In the face of the pandemic, there was no better time to lean into this core mandate. Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s (who started her position weeks before Covid hit the United States) knew this Lowe’s impactful history and immediately saw an opportunity to help the wider communities in which their customers reside. Driven by customer insights, Thalberg
We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics. The conference concludes with the second annual CommerceNexty Awards honoring retailers and DTC brands for extraordinary achievements in digital
ARTICLE SUMMARY: Even though the Gap Inc. brands (Gap, Banana Republic, Old Navy, Athleta and Intermix) have broad appeal, Gap Inc. has chosen to personalize their marketing efforts rather than taking a batch-and-blast approach to getting the word out. So what does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand. The centerpiece
ARTICLE SUMMARY: Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land. Our own Veronika Sonsev, Commerce co-founder and Forbes contributor, interviewed Colson 1 on 1 to absorb his algorithm acumen. She learned several ways Stitch Fix is dining out on its data science: logistics, inventory, product design, and more. Using up to 7 different algorithms for the styling
ARTICLE SUMMARY: CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn’t lacking in female icons, but the idea of an apparel brand authentically embodying and inspiring female empowerment has been more elusive. Minkoff is unusually accessible on social media. When scrolling through Rebecca Minkoff’s Instagram, you find a comfortable, relatable pattern — a perfect balance between Minkoff’s own personal posts and branded clothing posts. On the
ARTICLE SUMMARY: How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don’t necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently. Brandless believes in cultivating strong, authentic connections directly with its customers. They focus on building brand loyalty
With so much to do at NRF Big Show this year, we understand if you didn’t get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his Innovation Lab stage with 7 inspiring industry leaders. THREE NEW SEARCH TECHNOLOGIES: GET THE RIGHT PRODUCTS AT THE RIGHT TIME PREDICTING THE FUTURE OF RETAIL: A VC PERSPECTIVE
ARTICLE SUMMARY: It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off with consumers through books and music. Now, it’s finally furniture’s turn to take center stage with help from some cutting edge augmented reality technology that brings the showroom to your living room. Make way for the new furniture-tech wave. Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture “try out”. Better than fumbling around a store with a tape measure and
ARTICLE SUMMARY: Feel like you’re constantly seeing alerts about big, game-changing acquisitions and then reading about the acquired company’s quick deterioration just a few months later? We do, too—which is why we found the Jet/Walmart deal so refreshing. Unlike most, Walmart is actually encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging Jet and its executives to transform Walmart’s entire digital business. This piqued our interest, so CommerceNext co-founder and Forbes contributor, Veronika Sonsev, sat down with Jet’s President, Liza Landsman, to understand how the two companies are innovating together. Instead of enforcing its established processes and procedures on Jet.com,
